As a visionary company, we are leading the line in demonstrating how the Kenyan travel industry should approach matters regenerative tourism.
(Our C.E.O, Mr.Nick Aduda having a chat at STANDARD GROUP offices touching on Regenerative Tourism)
OVERVIEW
-Regenerative tourism demands a paradigm shift with regards to how we look at the travel industry.
-The campaign for regenerative tourism is multifaceted largely built on the three pillars of the local community involvement, environmental restoration, cultural preservation and the economy.
-Some of the benefits of regenerative tourism are employment opportunities for the local community, thriving environment and social harmony.
In the heart of East Africa lies a gem renowned for its breathtaking landscapes, diverse wildlife, a bustling culinary scene and rich cultural tapestry with 42 local tribes (each with it's own language!) - Kenya. However, Kenya's tourism sector has faced its fair share of challenges, in particular environmental degradation courtesy of the travel industry of which we happen to be players in. The global aviation industry contributes 2% of carbon emissions globally meaning there's a carbon footprint left behind from each and every traveller that makes their way to their holiday/business destination. Add to the fact that the environment is tampered with in the event of setting up property in some of the most stunning tourist destinations around mean that we have a debt that we need to settle with the environment! In recent years, a paradigm shift towards sustainable tourism has emerged, with a focus on regenerative travel.
Sustainable tourism has been more focused on MINIMISING the impact of environmental degradation whereas regenerative tourism is more focused on having nature THRIVE. This transformative approach not only seeks to preserve natural and cultural resources but also aims to enhance and restore them for future generations. From working with groups focused In endangered Turtles protection, conservation and rehabilitation of mangrove forests nurseries on this journey towards regenerative tourism means we are taking a proactive role and leading line the line on how companies have a pivotal role to play serving as catalysts for positive change.
Understanding Regenerative Tourism
Regenerative tourism transcends the concept of sustainability by actively contributing to the restoration and revitalization of destinations. It entails a holistic approach that fosters environmental conservation, supports local communities, and celebrates indigenous cultures. Rather than merely minimizing harm, regenerative tourism seeks to leave destinations better than they were found. To be more effective with our efforts with regards to our endeavours we work with JERICHO BOXING CLUB and MICHEZO HALISI KENYA as part of our corporate social responsibility these two organisations engage in activities that help in conserving the environment like tree planting exercises, estate community clean-ups and educating the kids in these groups the benefits of having clean environments. Having relationships with these organisations mean that we tncrease the number of the hands on deck thus bringing about more impact in our endeavors to make the environment even better.
( Tree planting exercise at St.Paul's primary school in Mbotela Estate, Nairobi)
Kenya's Rich Tapestry: A Regenerative Playground
Kenya boasts an unparalleled diversity of ecosystems, from the iconic savannas of the Maasai Mara to the lush forests of the Aberdare Range. However, decades of unsustainable practices have threatened these natural wonders, from deforestation to poaching. In response, a growing number of conservation initiatives and community-led projects have emerged, aiming to restore and protect Kenya's ecological heritage. Kenya is blessed as a destination with regards to it's regenerative energy potential with multiple large sources of regenerative power with great potential for geothermal power, solar power and wind power potential.
The Role of Proactive Travel Companies
As a travel company we are at the forefront of the regenerative tourism movement, embodying the principles of sustainability and responsibility starting from our operations and inculcating these activities into our itineraries thus involving our guests into our programme. By integrating regenerative practices into our respective business models, travel companies can make a tangible impact on local communities and ecosystems.
Africa accounts for 2% of the global air traffic thus meaning each and every guest that makes their way to Africa on Safari leaves a carbon footprint that we are hellbent on eliminating.
Community Empowerment
One of the cornerstones of regenerative tourism is empowering local communities. As a travel company we forge meaningful partnerships with indigenous peoples, providing them with economic opportunities and a platform to showcase their traditions and crafts by incorporating homestay experiences, cultural exchanges, and community-owned enterprises into their itineraries thus ensuring that tourism benefits are equitably distributed across the society from a cultural, social, financial but most importantly environmental standpoint.
It is for this very reason why we work with organisations such as WATAMU TURTLE WATCH which is steeped in the wellness of turtles from making sure sick and injured turtles are treated and nursed to full health then after full recovery they are released to the nearby WATAMU MARINE PARK.
Another group that we work with is the MIDA CREEK CONSERVATION COMMUNITY which facilitates and organises mangrove tree planting exercises (Mangroves are 20-30 times more effective when it comes to carbon sequestration compared to natural rainforests), run a manggrove nursery and also facilitate beach clean ups to clear the shores of any plastics or pollutants from the viscinity.
Environmental Conservation
Preserving Kenya's natural heritage is paramount to the success of regenerative tourism. Travel companies can minimize their ecological footprint by promoting responsible wildlife viewing practices, supporting reforestation efforts, and investing in renewable energy initiatives and we really thrive in this sphere courtesy of our offerings such as on foot Rhino tracking, Horseback safaris and hikes in nearby forests and mountains.
Additionally, engaging travelers in conservation activities such as tree planting and habitat restoration fosters a sense of stewardship and environmental consciousness.
One of our favourite destinations is CRESCENT ISLAND in NAIVASHA where each and everyone of our guests gets to plant a tree immediately after coming off the boat and embarking on their walking safari!
Cultural Preservation
Kenya's cultural diversity is as rich as its biodiversity, with over 40 distinct ethnic groups calling the country home. Proactive travel companies can facilitate immersive cultural experiences that celebrate Kenya's heritage while respecting traditional customs and beliefs with the standout experiences being visiting the Maasai, Samburu and Pokot tribes that have stuck to their millenia old traditions all the way into the 21st century like reliance to a nomadic lifestyle relying on livestock for sustenance moving from one place to another depending on availability of food and water for their animals.
Whether it's participating in traditional ceremonies, learning local crafts, or dining with indigenous communities, travelers can gain a deeper appreciation for Kenya's rich cultural tapestry.
( The young guys are being taught how to start a fire the traditional way in Kenya)
Education and Awareness
Regenerative tourism thrives on education and awareness. As a travel company we try to serve as an educational hub, offering interpretive experiences that highlight the interconnectedness of nature, culture, and society. By fostering a sense of responsibility and mindfulness among travelers we hope to inspire positive behavior change and promote environmentally responsible travel practices reaching even beyond Kenya's borders.
Conclusion
In the face of global challenges such as climate change and biodiversity loss, regenerative tourism offers a beacon of hope for Kenya's tourism sector. By embracing principles of environmental stewardship, community empowerment, and cultural preservation, proactive travel companies can lead the way towards a more sustainable and regenerative future. Together, we can ensure that Kenya's natural and cultural treasures endure for generations to come, inviting travelers to not only explore its wonders but also to contribute to their preservation.
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